Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Shiseido Looks Online for New U.S. Customers - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Shiseido Looks Online for New U.S. Customers

The company is will leverage its knowledge gained from the Bare Escentuals acquisition.

Author Image

By: Jamie Matusow

Editor-in-Chief

In a bid to expand its market share and grow its business in the lucrative U.S. cosmetics market, Shiseido is set to launch it long-anticipated U.S. e-commerce site in the second half of this year, followed by a similar venture in China, says the head of its international business.

Japan’s leading cosmetics company and the fourth-largest in the world has lagged behind its rivals in terms of launching its own e-commerce site, partially due to its strong dependence on retail channels in Japan, still its single biggest market.

“We have capabilities in the (Shiseido) group that we have not utilized as well as we could have,” says Carsten Fischer in an interview with the Wall Street Journal.

“At Shiseido we are catching up and tapping into know-how we acquired when we purchased Bare Escentuals,” he says, referring to Shiseido’s acquisition of U.S. company Bare Escentuals Inc. in 2010.

Fischer said Shiseido aimed to launch its U.S. e-commerce site in the second half of this year, then in China next year, following by the Japanese market sometime in 2012.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters